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| Thursday, 11 March, 2010 | ||||||
News article SA Country Kids Send Personal Messages to help Bush Fire Victims Sleep More Soundly this WinterSunday, April 26, 2009 Every school child in SA’s small rural centre of Naracoorte has been given the opportunity to send a personal message along with luxury bedding to the victims of this summer’s bushfires. Wool quilts and pillows to the value of over $180,000 will travel to Victoria on Monday 27th April, each packed with a personal message or drawing from local children and staff of bedding manufacturer, MiniJumbuk. The company teamed together with Naracoorte, Lucindale, Padthaway and Willalooka communities to spearhead a “$s 4 Doonas” appeal to provide a lasting message of support to bushfire victims. Initially MiniJumbuk, who are the number one brand for quality wool bedding in Australia, pledged to provide 5 to 1 dollar value in bedding for every dollar raised through the appeal. With the support of suppliers and staff donating their labour, they bettered this to a 6 x multiplier, transforming the $30,000 collected into 600 quilts and a 1,000 pillows – enough to provide hundreds of families with top quality Australian Made bedding. MiniJumbuk Managing Director, Darren Turner, says “It could so easily have happened here and we know it. We wanted to show that rural communities stick together no matter what is happening in the global economy. This was a way of adding dimension to the financial contribution from our locals. We were able to make every dollar go further, convey messages of support from our community and provide something that will be useful every day to those who’ve lost so much.”. Special packaging was developed to allow Naracoorte children to add colourful and creative pictures and messages to go with the bedding. . A handful of the bedding packages will be sent to victims of the fires around Horsham and the remainder will be delivered to the Lions Club Central Depot for distribution to the areas worst hit by the fires. |
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