With over 40 years' experience handcrafting Australian wool bedding products MiniJumbuk has accrued a team of very loyal admirers. Customers, who have enjoyed the success of this small, regionally based, South Australian business since the beginning and those who have joined the journey along the way, agree - the good things don't change.
MiniJumbuk continues to produce a fabulous range of pillows, quilts and mattress toppers of superb quality that are a pleasure to sleep with. The softness, breathability and comfort offered by wool enhance the night-time experience through deeper, uninterrupted and rejuvenating sleep.
A desire to position the brand as market leader has seen MiniJumbuk strive to maintain a fresh and innovative image. Brand recognition has played a major role in the company's success, an achievement that can be attributed to the astute selection of the original MiniJumbuk logo. Taking inspiration from the hand-cut stencil used to brand wool packs in shearing sheds, the initial logo used the words 'Mini' and 'Jumbuk' separately and depicted a Merino ram sashed with a champion ribbon.
By 2000, to reflect a more contemporary look, a logo update was needed. Careful consideration was given to a number of options but the decision was made - to take the company forward the unique and recognisable brand name with the iconic ram would remain. 'MiniJumbuk' became a single word separated by colour and the capital J and the ram's head was cleverly woven into the 'M'. So distinctive was this logo, that subsequent updates have seen only subtle alterations.
In 2008, to highlight its position on packaging and instore signage, the logo was made taller and bolder. Standing out clearly, the logo improved brand recognition and awareness. The introduction of the MiniJumbuk Airlight technology range in 2014 necessitated another revamp. The logo became a single colour, complementing the updated packaging. Still in use today, this MiniJumbuk logo continues to proudly symbolise confidence in a premium Australian brand.