To mark the official launch of our luxury wool dog beds, MiniJumbuk hosted an intimate and exclusive event at iconic dog friendly pub, Forrester’s in Surry Hills. The event marked the arrival of MiniJumbuk’s premium dog beds in Petbarn, bringing together creators, media and well-known pet lovers for an event full of comfort, warmth, and tail wagging fun, it was a playful introduction to the MiniJumbuk’s newest range of premium pet beds.

Guests began their experience with a private walkthrough of the new range at Petbarn, where dogs were invited to “test-select” their preferred MiniJumbuk dog beds—sniff, stretch and settle included. A casual walk from the local Petbarn to Forrester’s, where the ultimate relaxing dog afternoon was experienced.

Forrester’s was decked out with a dedicated ‘rest zone’ area, of course completed with MiniJumbuk dog beds available for testing. Each furry guest was then captured through a bespoke pet portraiture moment, before the celebration continued with Forrester’s signature dog bowl, ‘Pawkie’, an indulgent Yorkshire pudding served with gravy and dog-friendly kibble, especially curated for the event’s VIP – Very Important Pups.

The launch invited guests and their pups to experience the new range firsthand, showcasing the comfort, natural warmth and luxury design of MiniJumbuk’s wool dog beds. Crafted for pets who take lounging seriously, the luxury pet beds highlight MiniJumbuk’s expertise in wool and its commitment to quality, care and thoughtful design.

Appearances from TV veterinarian Dr Katrina Warren and TV personality Laura Csortan added to the occasion, bringing together trusted voices, style-led pet owners and the wider MiniJumbuk community in a premium brand moment with plenty of personality.

“Bailey usually ends up in our bed every night, and since this wool dog bed arrived, she’d been choosing to sleep in her own bed for the first time in years.” 
Charis Uppal and Bailey (event guests)

Following the successful launch, MiniJumbuk and Forrester’s Surry Hills extended the experience with a cosy winter residency throughout June. Transforming the much-loved dog-friendly venue into a welcoming destination for pups and their people. Complimentary “Pawkies,” dedicated rest zones styled with MiniJumbuk wool dog beds, weekly dog bed giveaways and co-branded keepsake coasters created a thoughtful and memorable experience that celebrated premium dog beds in a relaxed Surry Hills setting — complete with wagging tails, happy humans and plenty of cosy moments.

With wagging tails, smiling humans and endless cosy vibes, the campaign perfectly captured the essence of premium dog bed comfort, making MiniJumbuk’s latest collection of luxury wool dog beds a must for your canine friend. 

Ready to upgrade your pup’s nap time? Explore the MiniJumbuk luxury wool dog bed range online and at Petbarn today.